A relatively homogeneous group of prospective buyers that results from the market segmentation process is referred to as
A) a market segment.
B) a target market.
C) a customer base.
D) an ultimate consumer.
E) a preferred customer.

Question

Quizplus · Accepted Answer

A market segment is a relatively homogeneous group of prospective buyers that results from the market segmentation process.

A Relatively Homogeneous Group of Prospective Buyers That Results from the Market