When compared to a multiple products, multiple market segments strategy, a one product, multiple market segment strategy
A)is a much more effective means of meeting consumers' individual needs.
B)creates greater savings in production costs.
C)is a more effective way of meeting organizational objectives.
D)has significantly higher distribution costs.
E)is more profitable since a firm can charge the new segments higher prices without changing the product.

Question

Quizplus · Accepted Answer

A one product, multiple market segment strategy allows the company to focus on producing one product, reducing production costs compared to producing multiple products. By targeting multiple market segments with the same product, the cost of production can be spread across different segments, which translates to significant savings in production costs.

When Compared to a Multiple Products, Multiple Market Segments Strategy