Question 1

Lands' End will custom-fit a Marinac jacket and make it with additional features such as thumb loops, underarm ventilation slits, and a key clip when you order from LandsEnd.com. This is an example of

Accepted Answer

This is an example of mass customization, where Lands' End is offering customization options to their customers, but still maintaining efficiency and scalability in their production process.

Question 2

When compared to a multiple products, multiple market segments strategy, a one product, multiple market segment strategy

Accepted Answer

A one product, multiple market segment strategy allows the company to focus on producing one product, reducing production costs compared to producing multiple products. By targeting multiple market segments with the same product, the cost of production can be spread across different segments, which translates to significant savings in production costs.

Question 3

MyTwinn makes dolls that look like young girls. For $119, the firm will make a doll that looks just like a photograph. So, if you send in the money and a photo of your young niece, she could have a doll that is her twin! This is an example of

Accepted Answer

This is an example of mass customization, as MyTwinn is creating dolls that are personalized to match individual customers' desired specifications, such as the appearance of a specific young girl.

Question 4

Custom Foot operates six retail locations. At first glance, none looks different from a typical boot store. But here the only boots on hand are display models. There is no inventory for sale and customers go home empty-handed, awaiting their orders. Customers browse the store, choosing style, color, and leather type, with about 100 displays to provide style guidelines. Custom Foot guarantees your boots will be ready within three weeks. This is an example of

Accepted Answer

This is an example of mass customization, where each individual order is customized but produced in a standardized and efficient way. The lack of inventory and three-week guarantee indicate a streamlined production process rather than specialty customization where each product is uniquely crafted. Virtual merchandising involves the use of digital technology to display and sell products, which is not the case here. One product and multiple market segments would refer to a company specializing in one product that is marketed to multiple different types of customers, while multiple products and multiple market segments would refer to a company offering a range of products that are marketed to different customer segments. Neither of these options fit the description of Custom Foot.

Question 5

Tailoring products or services to the tastes of individual customers on a high-volume scale is referred to as

Accepted Answer

Mass customization is the process of tailoring products or services to the individual tastes of customers on a large scale. This is achieved by using technology and flexible manufacturing processes to efficiently produce customized products at a cost that is comparable to mass-produced products. It allows firms to differentiate themselves from competitors by offering personalized experiences to their customers.

Question 6

Which of the following is an example of a multiple products, multiple market segments strategy?

Accepted Answer

Betty Crocker carries one line of cake mixes for people with conventional ovens and another line of cake mixes for people with microwave ovens. This is an example of a multiple products, multiple market segments strategy as the company is creating different products for different market segments based on their needs (in this case, the type of oven they have).

Question 7

All of the following are market segmentation strategies except

Accepted Answer

All of the other options listed (build-to-order, multiple products for multiple segments, one product for multiple segments, mass customization) are examples of market segmentation strategies. Multiple products for one segment is not a viable market segmentation strategy as it does not allow for tailoring products to meet the needs of different customer groups.

Question 8

The annual Sporting News Baseball Yearbook uses 17 different covers featuring a baseball star from each of its regions in the United States, yet each regional issue has the same magazine content. The publisher is using which of the following segmentation strategies?

Accepted Answer

The publisher is using the segmentation strategy of "one product with multiple market segments." The content of the magazine is the same for each region, but the cover features a different baseball star from each region, indicating that the publisher is targeting different market segments within each region.

Question 9

Nike employs a __________ strategy at its website, nikeid.com, which allows customers to design a sneaker to their own personal specifications.

Accepted Answer

Nikeid.com offers mass customization by allowing customers to design a sneaker to their own personal specifications. This strategy allows Nike to offer personalized products to customers while still maintaining efficiency and cost-effectiveness in their production process.

Question 10

Chip-N-Dough Cookie Co. will let you select cookies and put a photo of yourself on the tin. This is an example of

Accepted Answer

Mass customization involves offering personalized products or services to customers based on their specific preferences or needs. In this case, Chip-N-Dough Cookie Co. is allowing customers to choose their own cookies and personalize the package with a photo, which is an example of mass customization. Multiple marketing involves targeting different market segments with different marketing strategies, target marketing involves focusing on a specific group of customers, product clustering involves grouping complementary products together, and repositioning involves changing the image or perception of a product in the market.

Question 11

Which of the following is an example of a multiple products, multiple market segments strategy?

Accepted Answer

Ford manufactures SUVs for those who wish to carry lots of people and pickup trucks for those who wish to carry lots of cargo. This is an example of a multiple products, multiple market segments strategy as Ford is producing two different product lines to appeal to two different market segments.

Question 12

The annual Sporting News Baseball Yearbook had exactly the same stories but with 17 different covers to appeal to baseball fans in 17 of the U.S. regions. What is the basis of its market segmentation strategy?

Accepted Answer

The basis of the market segmentation strategy for the Sporting News Baseball Yearbook is geographic segmentation, as they are creating different covers to appeal to fans in different regions of the United States.

Question 13

Name Maker is an online company that sells high-end gift wrapping that can have custom slogans or names printed on it, such as the name of a person celebrating a birthday or a couple who is getting married. This made-to-order gift wrapping is priced from $24.95 to $32.95 per 12-foot roll. This is an example of

Accepted Answer

This is an example of mass customization as Name Maker is offering personalized gift wrapping to its customers. The customers can choose their own slogans or names to be printed on the gift wrapping, making it customized for them.

Question 14

Kellogg's has several cereals targeted at different types of users. This is an example of multiple products aimed at multiple markets. Manufacturing these different cereals is clearly more expensive than producing one, but seems worthwhile if it meets customers' needs better, doesn't reduce quality or increase price, and

Accepted Answer

The aim of targeting multiple markets is ultimately to add to the manufacturer's sales revenues and profits. If the cost of manufacturing does not increase and the quality and price remain unchanged, then it makes sense to have multiple products aimed at different markets to increase sales and revenue.

Question 15

Kellogg's has several cereals targeted at different types of users. This is an example of multiple products aimed at multiple markets. Manufacturing these different cereals is clearly more expensive than producing only one but seems worthwhile if it adds to the manufacturer's sales revenues and profits, doesn't reduce quality or increase price, and

Accepted Answer

Producing multiple cereals targeted at different types of users better serves customers' needs, which can lead to increased sales revenues and profits. Choosing the same promotion and packaging for all segments (B) would not effectively target each market and could lead to lower sales. Conforming to FDA guidelines (A) is necessary but does not address the question of multiple products for multiple markets. Decreasing the cost of the physical plant (C) may be beneficial, but it is not directly relevant to the question of multiple products. Stabilizing competition (D) may not be possible or desirable for a company like Kellogg's, which operates in a competitive market.

Question 16

ChoiceShirts is an online company that makes made-to-order T-shirts. Its online customers can order their shirts using any downloaded photo inserted into 600 templates or even design a shirt from scratch. This is an example of

Accepted Answer

ChoiceShirts is offering a made-to-order service that allows customers to customize their shirts according to their preferences. This is an example of mass customization, which involves offering a large number of variations of a product to meet individual customer needs.

Question 17

One marketing action that can be taken to sell a single product or service to multiple market segments is to

Accepted Answer

Developing separate promotional campaigns can help tailor the marketing message to each specific market segment while still promoting the same product or service. This can help maximize the effectiveness of the marketing efforts and increase the likelihood of converting potential customers into actual customers. Developing new versions or manufacturing different products may not be feasible or profitable, and purchasing another firm or issuing stock are bigger strategic moves that may not be necessary for simply selling a single product to multiple market segments.

Question 18

Which of the following is a disadvantage of employing a multiple products, multiple market segments strategy if not implemented well?

Accepted Answer

Producing multiple products for multiple segments is clearly more expensive than producing only a single product.But this strategy is very effective if it meets customers' needs better,doesn't reduce quality or increase price,and adds to sales revenues and profits.The proliferation of different brands,models,and options can reduce quality and raise prices,especially in relation to foreign imports.

Question 19

Kellogg's has several cereals targeted at different types of users. This is an example of multiple products aimed at multiple markets. Manufacturing these different cereals is clearly more expensive than producing one, but seems worthwhile if it adds to the manufacturer's sales revenues and profits, serves customers' needs better, and

Accepted Answer

Offering multiple products should not compromise quality or lead to higher prices, ensuring customer satisfaction and maintaining competitive advantage.

Question 20

When a firm produces only a single product or service and attempts to sell it to two or more market segments, it avoids

Accepted Answer

By producing only one version of the product, the firm saves money on the cost of developing and producing multiple versions.

Quiz 9: Market Segmentation Targeting and Positioning

Lands' End will custom-fit a Marinac jacket and make it with additional features such as thumb loops, underarm ventilation slits, and a key clip when you order from LandsEnd.com. This is an example of

When compared to a multiple products, multiple market segments strategy, a one product, multiple market segment strategy

MyTwinn makes dolls that look like young girls. For $119, the firm will make a doll that looks just like a photograph. So, if you send in the money and a photo of your young niece, she could have a doll that is her twin! This is an example of

Tailoring products or services to the tastes of individual customers on a high-volume scale is referred to as

Which of the following is an example of a multiple products, multiple market segments strategy?

All of the following are market segmentation strategies except

The annual Sporting News Baseball Yearbook uses 17 different covers featuring a baseball star from each of its regions in the United States, yet each regional issue has the same magazine content. The publisher is using which of the following segmentation strategies?

Nike employs a __________ strategy at its website, nikeid.com, which allows customers to design a sneaker to their own personal specifications.

Chip-N-Dough Cookie Co. will let you select cookies and put a photo of yourself on the tin. This is an example of

Which of the following is an example of a multiple products, multiple market segments strategy?

The annual Sporting News Baseball Yearbook had exactly the same stories but with 17 different covers to appeal to baseball fans in 17 of the U.S. regions. What is the basis of its market segmentation strategy?

ChoiceShirts is an online company that makes made-to-order T-shirts. Its online customers can order their shirts using any downloaded photo inserted into 600 templates or even design a shirt from scratch. This is an example of

One marketing action that can be taken to sell a single product or service to multiple market segments is to

Which of the following is a disadvantage of employing a multiple products, multiple market segments strategy if not implemented well?

When a firm produces only a single product or service and attempts to sell it to two or more market segments, it avoids