One marketing action that can be taken to sell a single product or service to multiple market segments is to
A)develop and produce another version of the product.
B)manufacture products that appeal to different markets.
C)develop separate promotional campaigns.
D)purchase another firm that has additional products that would appeal to multiple markets.
E)issue stock to fund additional research and development for new products.

Question

Quizplus · Accepted Answer

When an organization produces only a single product or service and attempts to sell it to two or more market segments,it avoids the extra costs of developing and producing additional versions of the product.In this case,the incremental costs of taking the product into new market segments are typically those of a separate promotional campaign or a new channel of distribution.

One Marketing Action That Can Be Taken to Sell a Single