All of the following are market segmentation strategies except which?
A)build-to-order
B)multiple products,multiple market segments
C)one product,multiple market segments
D)multiple products,one segment
E)mass customization

Question

Quizplus · Accepted Answer

Three specific segmentation strategies are (1)one product and multiple market segments,(2)multiple products and multiple market segments,and (3)segments of one,or mass customization (which is a step beyond build-to-order).

All of the Following Are Market Segmentation Strategies Except Which