The Walt Disney Company carefully markets two distinct Winnie-the-Poohs; one is the original line-drawn figure (e.g., on fine china sold at Nordstrom) and the other is a cartoon-like Pooh (e.g., on polyester bed sheets sold at Target). This is an example of
A) mass customization.
B) a Tiffany/Walmart strategy.
C) one product and multiple market segments.
D) price discrimination.
E) psychographic market segmentation.

Question

Quizplus · Accepted Answer

This is an example of a Tiffany/Walmart strategy, where a company offers different versions of a product to appeal to different market segments, typically one high-end and one more affordable.

The Walt Disney Company Carefully Markets Two Distinct Winnie-The-Poohs; One