The William Morris Agency represents country singer Trace Adkins in negotiations with various venues in which he could perform. Imagine that the agency decided the singer would not perform at venues located in communities that have fewer than 100,000 residents. Thus, the agency is using ________ segmentation.
A) entertainment
B) psychographic
C) geographic
D) usage rate
E) behavioral

Question

Quizplus · Accepted Answer

The agency is using geographic segmentation because they are making decisions based on the location and population size of the communities.

The William Morris Agency Represents Country Singer Trace Adkins in Negotiations