Hallmark places its scrapbook materials, photo albums, and related supplies into one product group because
A) it is easier to forecast future sales since there are fewer market-product combinations.
B) customers can buy in quantity and take advantage of quantity discounts.
C) their suppliers provide free displays and shelving to highlight Hallmark's products.
D) it helps buyers relate to the products and make decisions in a more meaningful way.
E) it allows customers to compare price and quality with competitors who display their products in a similar manner.

Question

Quizplus · Accepted Answer

Grouping products helps buyers relate to them and make purchasing decisions more meaningfully by providing a cohesive and organized presentation.

Hallmark Places Its Scrapbook Materials, Photo Albums, and Related Supplies