Once the problem has been defined, the market researcher proceeds to __________, the second step of the five-step marketing research approach.
A) develop the research plan
B) evaluate the results
C) examine the alternatives
D) list the variables
E) conduct the experiment

Question

Quizplus · Accepted Answer

After defining the problem, the next step in the marketing research process is to develop the research plan, which involves determining how to collect the necessary data and information.

Once the Problem Has Been Defined, the Market Researcher Proceeds