Each survey method, from focus groups to personal interviews, results in valuable ________, which are facts and figures obtained by asking people about their attitudes, awareness, intentions, and behaviors.
A) hypothetical data
B) generative data
C) evaluative data
D) questionnaire data
E) experiential data

Question

Quizplus · Accepted Answer

Questionnaire data refers to the facts and figures obtained by asking people about their attitudes, awareness, intentions, and behaviors, which is the result of survey methods like focus groups and personal interviews.

Each Survey Method, from Focus Groups to Personal Interviews, Results