Figure 7-4: Question 3
-Consider Figure 7-4: Question 3, which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers. Question 3 illustrates which type of question format?
A) dichotomous
B) open-ended
C) closed-end
D) attitudinal
E) semantic differential

Question

Figure 7-4: Question 3
-Consider Figure 7-4: Question 3, which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers. Question 3 illustrates which type of question format?
A) dichotomous 
B) open-ended 
C) closed-end 
D) attitudinal 
E) semantic differential

Quizplus · Accepted Answer

A closed-end question format provides respondents with specific options to choose from, rather than allowing for open-ended responses.