Figure 7-4: Question 9
-Consider Figure 7-4: Question 9, which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers. Which of the following statements most likely explains why Question 9 was included in the questionnaire?
A) Wendy's wanted to know if children eat at its restaurants.
B) Wendy's wanted to know why people have children under age 18 living at home.
C) Wendy's can use these personal and household demographic characteristics to segment the fast-food market.
D) Wendy's wants to know how much people earn so it knows whether it should take credit cards for purchases.
E) Wendy's wanted to send these respondents coupons for the products that would appeal to them most.

Question

Figure 7-4: Question 9​
-Consider Figure 7-4: Question 9, which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers. Which of the following statements most likely explains why Question 9 was included in the questionnaire?
A) Wendy's wanted to know if children eat at its restaurants. 
B) Wendy's wanted to know why people have children under age 18 living at home. 
C) Wendy's can use these personal and household demographic characteristics to segment the fast-food market. 
D) Wendy's wants to know how much people earn so it knows whether it should take credit cards for purchases. 
E) Wendy's wanted to send these respondents coupons for the products that would appeal to them most.

Quizplus · Accepted Answer

Demographic characteristics such as age and household composition are often used to segment markets, allowing companies like Wendy's to tailor their marketing strategies to different consumer groups.

Figure 7-4: Question 9​

Figure 7-4: Question 9