Eppie's Used Cars wanted to test whether straight price discounting worked better than a free gift. It ran two different commercials on alternate Wednesdays. The first offered 10 percent off the Kelley Blue Book price for any four-wheel-drive vehicle on the lot while the second offered a free tent with the purchase of any four-wheel-drive vehicle at the Kelley Blue Book price. The type of offer was the ________ variable. The number of people that responded to each type was the ________ variable, which would suggest the best strategy for increasing traffic.

Question

Quizplus · Accepted Answer

The type of offer is the independent variable because it is what is being changed or tested. The number of people that responded is the dependent variable because it depends on the type of offer.

Eppie's Used Cars Wanted to Test Whether Straight Price Discounting