McDonald's tested its delivery service in three Florida cities to assess consumer interest before deciding to expand to 20,000 of its restaurants. What type of experiment was conducted here?
A) micro market
B) trail market
C) experimental market
D) simulated market
E) test market

Question

Quizplus · Accepted Answer

McDonald's conducted a test market experiment by introducing its delivery service in a limited geographic area (three Florida cities) to evaluate consumer interest and feasibility before a broader rollout.

McDonald's Tested Its Delivery Service in Three Florida Cities to Assess