Figure 7-5
-Figure 7-5 shows how marketing researchers and managers use information technology to turn information into marketing actions. What does B represent?

Question

Quizplus · Accepted Answer

B represents a data warehouse, which is a centralized repository where data is stored and managed, allowing researchers and managers to access and analyze information for marketing actions.

Figure 7-5 -Figure 7-5 Shows How Marketing Researchers and Managers Use Information