Figure 7-5
-Figure 7-5 shows how marketing researchers and managers use information technology to turn information into marketing actions. What does E represent?
A) external data sources
B) results
C) data warehouse
D) internal data sources
E) buying queries
Correct Answer:
Verified
Q201: A potential difficulty with experiments such as
Q202: Information technology refers to
A) any information derived
Q214: Q216: Analyzing the data obtained during the marketing Q221: _ is a vague term generally used Q235: IBM, Tesla, and Amazon are using _ Q238: Even though primary data can be especially Q241: Evaluating the results of a marketing decision Q251: The two aspects of the process for Q276: Once a market researcher has defined the
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