In terms of the global marketplace, there are three primary types of companies: international firms, multinational firms, and transnational firms. The key factor that distinguishes one from another is
A) the firm's financial capacity to take risks.
B) the willingness and ability to use diversity and cultural differences as a positive in its marketing efforts.
C) the firm's level of customization in marketing efforts as strategy for individual global markets.
D) the relative position of the product or service in terms of its life cycle.
E) the relative size of the firm both in financial terms and in production capacity.

Question

Quizplus · Accepted Answer

The key factor that distinguishes international, multinational, and transnational firms is their level of customization in marketing efforts for individual global markets. International firms typically use the same marketing strategy across countries, multinational firms adapt their strategies to each market, and transnational firms integrate global efficiencies with local responsiveness.

In Terms of the Global Marketplace, There Are Three Primary