A global marketer selling consumer products should consider what the ________ is among a country's consumers and how income is distributed to determine the nation's purchasing power.
A) buying capacity
B) currency exchange risk
C) tariff
D) per capita income
E) cost of living

Question

Quizplus · Accepted Answer

Per capita income is the average income earned per person in a country. It is a measure of the country's purchasing power and is used to determine the nation's ability to buy goods and services.

A Global Marketer Selling Consumer Products Should Consider What the ________