Once a company has decided to enter the global marketplace, it must select a means of market entry. All of the following are the general options except
A) licensing.
B) exporting.
C) direct investment.
D) joint venture.
E) cooperative.

Question

Quizplus · Accepted Answer

"Cooperative" is not a standard term used to describe a means of market entry in international business. The other options are recognized methods of entering foreign markets.

Once a Company Has Decided to Enter the Global Marketplace