Business-to-business marketing refers to
A) the marketing of goods to companies, governments, or ultimate consumers for use in the creation of goods and services.
B) the marketing of products to not-for-profit organizations at a reduced fee or nominal cost for use in the creation of goods and services that they can produce and market to others.
C) the marketing of products and services to companies, governments, or not-for-profit organizations for use in the creation of products that they can produce and market to others.
D) the marketing of services in the area of intellectual property such as legal, financial, or creative consulting.
E) the marketing of an idea to create interest or generate goodwill, not just for an individual brand but also for an entire industry or product class.
Correct Answer:
Verified
Q12: Which of the following organizational buyers purchases
Q13: The marketing of goods and services to
Q14: Organizational buyers include manufacturers, wholesalers, retailers, service
Q15: Organizational buyers are divided into three markets,
Q16: Which of the following exemplifies an organizational
Q18: All of the following are organizational buyers
Q19: Mining companies, farms, transportation, and legal services
Q20: An industrial firm
A) is one that is
Q21: The NAICS provides common industry definitions for
A)
Q22: Federal, state, and local agencies that buy
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