When Jake said, "My bike needs a tune-up before the ride on Saturday," he was in which stage of the consumer purchase decision process?
A) purchase decision
B) alternative evaluation
C) information search
D) problem recognition
E) postpurchase behavior

Question

Quizplus · Accepted Answer

Jake's statement indicates that he has recognized a problem or need, which is the first stage in the consumer purchase decision process.

When Jake Said, "My Bike Needs a Tune-Up Before the Ride