Kelsey goes shopping with a friend and notices her friend's trendy sandals. She thinks of her own sandals, which have a strap that recently broke, and realizes she needs a new pair. In which stage of the consumer purchase decision process was Kelsey when she had this realization?
A) information search
B) problem recognition
C) purchase behavior
D) alternative evaluation
E) prepurchase cognition

Question

Quizplus · Accepted Answer

Kelsey was in the problem recognition stage when she realized she needed a new pair of sandals due to her broken strap. This stage involves recognizing a need or problem that requires a purchase decision.

Kelsey Goes Shopping with a Friend and Notices Her Friend's