When Maricela looked in her closet and said, "I don't have anything to wear to the party this weekend," she seems to be in which stage of the consumer purchase decision process?
A) purchase decision
B) alternative evaluation
C) information search
D) problem recognition
E) postpurchase behavior

Question

Quizplus · Accepted Answer

Maricela's statement indicates she has recognized a problem or need, which is the first stage of the consumer purchase decision process. She realizes she lacks suitable clothing for the party, prompting her to consider making a purchase.

When Maricela Looked in Her Closet and Said, "I Don't