You have just purchased an Amazon Fire HD 10 tablet device. After you get home from the store, you brood about whether your choice was right or whether you should have bought a Samsung Galaxy Tab S3 when you see an ad for it on TV. This is most likely an example of
A) indecisiveness.
B) cognitive dissonance.
C) postpurchase stress.
D) market anxiety.
E) extended problem solving.

Question

Quizplus · Accepted Answer

Cognitive dissonance refers to the mental discomfort experienced by a person who holds two or more contradictory beliefs, values, or ideas, especially after making a decision. In this case, the discomfort arises from questioning the decision to purchase the Amazon Fire HD 10 instead of the Samsung Galaxy Tab S3.

You Have Just Purchased an Amazon Fire HD 10 Tablet