In terms of consumer behavior, involvement refers to
A) the external influences that affect a consumer's purchase.
B) the personal, social, and economic significance of the purchase to the consumer.
C) the level of difficulty involved in making a purchase.
D) the total number of people involved in the actual exchange process.
E) the time, energy, and personal investment that will be required to use a product.

Question

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Involvement in consumer behavior refers to the significance or importance a consumer places on a purchase, which can be personal, social, or economic.

In Terms of Consumer Behavior, Involvement Refers to