For high-involvement purchases, consumers typically do all of the following except which?
A) spend considerable time evaluating criteria for the consideration set
B) participate in word-of-mouth communication
C) evaluate a single product attribute, such as price
D) consider many brands
E) use both internal and external sources in information search

Question

Quizplus · Accepted Answer

High-involvement purchases involve thorough evaluation of multiple attributes, not just a single attribute like price.

For High-Involvement Purchases, Consumers Typically Do All of the Following