Question 1

How would consumers who purchased a new and innovative Nike LeBron 17 basketball shoe for $185 try to reduce any cognitive dissonance they feel?

Accepted Answer

Consumers may read ads for the new basketball shoe even after the purchase to reassure themselves that they made a good decision, thereby reducing cognitive dissonance.

Question 2

Between classes, many college students stop at conveniently located vending machines for their favorite snacks and drinks. Their choices are generally made quickly and with little or no effort to consider alternative product offerings. These college students are most likely involved in ________ problem solving purchase situations.

Accepted Answer

The students are making quick and habitual decisions without much thought, which is characteristic of routine problem solving.

Question 3

Dina manages a three-story apartment building near campus. When a tenant recently moved out, she changed the locks and had another set of keys made at Home Depot as she does every time a tenant moves. This is an example of

Accepted Answer

Routine problem solving involves making decisions based on established procedures or habits, such as changing locks and making new keys whenever a tenant moves out.

Question 4

For high-involvement purchases, consumers typically do all of the following except which?

Accepted Answer

High-involvement purchases involve thorough evaluation of multiple attributes, not just a single attribute like price.

Question 5

Figure 5-3
-In Figure 5-3 above, column A represents which of the following in terms of consumer involvement and product knowledge?

Accepted Answer

Extended problem solving involves high consumer involvement and high product knowledge, which is typically represented in scenarios requiring significant decision-making effort.

Question 6

In terms of consumer behavior, involvement refers to

Accepted Answer

Involvement in consumer behavior refers to the significance or importance a consumer places on a purchase, which can be personal, social, or economic.

Question 7

Danilo has decided to purchase a new video game console, not having owned one before. He calls his gamer friends for recommendations about alternative brands and options. He has few concerns about the purchase but wants a quick rundown of the most important aspects to consider. In making his decision, Danilo seems likely to engage in which of the following problem-solving variations?

Accepted Answer

Danilo is engaging in limited problem solving because he is seeking some information from friends but is not deeply concerned or involved in the decision, indicating a moderate level of involvement and effort.

Question 8

You have just purchased an Amazon Fire HD 10 tablet device. After you receive it at your door, you brood about whether your choice was right or whether you should have bought a Samsung Galaxy Tab S6, for which you have seen many ads on social media. This is most likely an example of

Accepted Answer

Cognitive dissonance refers to the mental discomfort experienced by a person who holds two or more contradictory beliefs, values, or ideas, often occurring after making a purchase decision.

Question 9

Which problem solving variation would typically be used for blenders, a restaurant for lunch, or professional ball game tickets?

Accepted Answer

Limited problem solving is used for products or services that require a moderate amount of time and effort to compare and evaluate alternatives, such as blenders, choosing a restaurant for lunch, or buying tickets for a professional ball game.

Question 10

High-involvement purchases typically have which of the following characteristics?

Accepted Answer

High-involvement purchases are characterized by being expensive, having potential serious personal consequences, or affecting one's social image, requiring more thought and research before buying.

Question 11

In ________, consumers typically seek only a few information sources about several sellers and their brands, and they may identify and evaluate a moderate number of attributes for each brand that eventually will comprise the consideration set.

Accepted Answer

Limited problem solving involves consumers seeking a moderate amount of information and evaluating a few attributes, which fits the description given.

Question 12

The personal, social, and economic significance of the purchase to the consumer, which is known as the level of ________, may cause him or her to skip or minimize one or more stages in the purchase decision process.

Accepted Answer

Involvement refers to the level of interest and personal significance a consumer perceives in a purchase decision, which can affect how thoroughly they go through the decision-making process.

Question 13

Stephan was excited about his newly purchased laptop. It had all the features he wanted and was very fast with a great display for his gaming. In addition, the $1,200 price tag was reasonable. The same day he took it out of the box, he saw an online special for a similar computer, on sale for only $1,000. Suddenly he began to doubt his purchase decision and worried that maybe he hadn't gotten such a good deal. Stephan was most likely experiencing

Accepted Answer

Cognitive dissonance occurs when a person experiences discomfort or doubt after making a decision, often due to conflicting information or beliefs, such as seeing a similar product at a lower price after a purchase.

Question 14

Lexi wants to find the perfect gift for her older sister's college graduation. She started looking for the gift last month and expects to spend another couple of weeks finding a gift her sister will use and like. Lexi is engaging in

Accepted Answer

Lexi is engaging in extended problem solving because she is spending a significant amount of time and effort to find a meaningful gift, indicating a high level of involvement in the decision-making process.

Question 15

Consumers spend little time and effort evaluating alternatives in the purchase of flour and soap. The consumer purchase decision process for such staples involves ________, which is virtually a habit and typifies low-involvement decision making.

Accepted Answer

Routine problem solving is used for low-involvement products where consumers spend minimal time and effort in decision making, as they are habitual purchases.

Question 16

Elizabeth has decided to purchase a new electric juicer and plans to call several friends for the latest information about alternative brands. She is not concerned about where she buys it as long as she receives a very liberal return policy should anything go wrong. In making her decision, Elizabeth will engage in which of the following problem-solving variations?

Accepted Answer

The answer of Elizabeth has decided to purchase a new...

Question 17

Which problem solving variation would likely be used for winter coats, sheets, movie tickets, or pressure cookers?

Accepted Answer

Limited problem solving is typically used for products that are not purchased frequently but do not require extensive research, such as winter coats, sheets, movie tickets, or pressure cookers.

Question 18

Which of the following products and services is an example of a low-involvement purchase?

Accepted Answer

Low-involvement purchases are typically routine, inexpensive, and require minimal thought, like buying paper towels.

Question 19

Which problem-solving variation would normally be used to purchase items such as crackers or laundry detergent?

Accepted Answer

Routine problem solving is typically used for purchasing low-cost, frequently bought items like crackers or laundry detergent, where the decision-making process is habitual and requires minimal effort.

Question 20

NetJets is a company that offers one-sixteenth or more ownership in a jet plane for a price beginning at $325,000. It gives purchasers privacy, convenience, and flexibility as well as saves them time since the plane is available within four hours unless it's booked by one of the other shareholders. This is most likely an example of

Accepted Answer

This is a high-involvement purchase due to the significant financial investment and the complexity of the decision, which involves extended problem solving.

Quiz 5: Understanding Consumer Behavior