In the VALS framework, consumers can have abundant or minimal psychological, physical, and material resources. One segment with minimal resources, known as ________, are the quiet rank and file who are focused on meeting basic needs. They are analog, not digital.
A) Thinkers
B) Innovators
C) Makers
D) Survivors
E) Strivers

Question

Quizplus · Accepted Answer

Survivors are the segment in the VALS framework with minimal resources, focusing on meeting basic needs and are less likely to adopt new technologies.

In the VALS Framework, Consumers Can Have Abundant or Minimal