Marketers use three approaches to try to change consumer attitudes toward products and brands.One of these is
A)reinforcing the consumer's sense of self-confidence in making wise purchase decisions.
B)actively educating consumers about the product's competitive advantages.
C)refocusing a consumer's attention from one attribute to another.
D)changing beliefs about the extent to which a brand has certain attributes.
E)denigrating the attributes of competitors' products.

Question

Quizplus · Accepted Answer

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1)changing beliefs about the extent to which a brand has certain attributes,(2)changing the perceived importance of attributes,and (3)adding new attributes to the product.

Marketers Use Three Approaches to Try to Change Consumer Attitudes