Procter & Gamble supports disadvantaged youth and provides relief after disasters strike when its customers purchase selected company products. This is an example of
A)cause marketing.
B)philanthropic marketing.
C)green marketing.
D)public relations.
E)societal promotions.

Question

Quizplus · Accepted Answer

This is an example of cause marketing, where a company connects its brand with a social issue to help raise awareness and funds for the cause. In this case, Procter & Gamble is supporting disadvantaged youth and providing disaster relief through the purchase of selected company products.

Procter & Gamble Supports Disadvantaged Youth and Provides Relief After