Since 2006,Procter & Gamble has developed a successful brand campaign in partnership with UNICEF that includes the Pampers 1 Pack = 1 Vaccine initiative,which has protected 300 million women and their babies against maternal and neonatal tetanus.This is an example of

Question

Quizplus · Accepted Answer

Cause marketing occurs when the charitable contributions of a firm are tied directly to the customer revenue produced through the promotion of one of its products.

Since 2006,Procter & Gamble Has Developed a Successful Brand Campaign