A Toyota dealership in British Columbia, Canada, donated $50 to the Make-A-Wish Foundation of Canada for each Toyota purchased during a particular month. This is an example of how a small business can engage in

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Cause marketing involves a business partnering with a nonprofit organization to promote a social cause, which is what the dealership is doing by donating to the Make-A-Wish Foundation for each car sold.

A Toyota Dealership in British Columbia, Canada, Donated $50 to the Make-A-Wish