Question 1

Generation X is defined as the generation of children born

Accepted Answer

Generation X is typically defined as those born between 1965 and 1976, following the Baby Boomers and preceding the Millennials.

Question 2

Prudential, a financial planning firm, offers retirement plans and wealth management advice. These products are most likely targeted toward which generational cohort?

Accepted Answer

Prudential's retirement plans and wealth management advice are most likely targeted toward baby boomers, as they are the generation currently nearing retirement age and in need of these types of financial products and services.

Question 3

Members of Generation Y, sometimes known as ________, are interested in sustainability, including sustainable campus communities.

Accepted Answer

Generation Y is commonly referred to as millennials, who are known for their interest in sustainability and environmental issues.

Question 4

Members of Generation Y are more likely than other generational cohorts to influence

Accepted Answer

The answer of Members of Generation Y are more likely...

Question 5

The generational cohort known as ________ was born during the baby bust era when the number of children born each year was declining.

Accepted Answer

The baby bust era occurred between 1965 and 1979, and those born during this time are known as Generation X.

Question 6

Generation Y is considered part of the

Accepted Answer

Generation Y, also known as Millennials, is often referred to as the "echo-boom" because they are the children of the Baby Boomers and represent a significant increase in birth rates similar to the original baby boom.

Question 7

Generation Y is defined as the generation of children born

Accepted Answer

Generation Y, also known as Millennials, refers to those born between 1977 and 1994.

Question 8

Olay, a personal care product firm, offers anti-aging and restoration products like its Total Effects cleansing cloths that are best targeted toward

Accepted Answer

Baby boomers, who are typically aged between 56-74 years, are more likely to be interested in anti-aging and restoration products compared to younger generations. Thus, Olay's Total Effects cleansing cloths would be best targeted towards baby boomers.

Question 9

The 50 million people born between 1965 and 1976, also called the ________, refers to Generation X.

Accepted Answer

The given time period of 1965-1976 is known as the "Baby Bust" period because it was a time of declining birth rates following the post-World War II baby boom. Generation X (also known as Gen X) refers to the generation of people born during this time period. Generation Y (also known as Millennials) refers to the generation born between the early 1980s and mid-1990s, while baby boomers were born between 1946 and 1964. Generation Z refers to the generation born after Millennials, typically in the late 1990s and early 2000s.

Question 10

Millennials are technologically savvy, innovative, ambitious, and determined to make the world a better place. A major way they hope to achieve their goal is through

Accepted Answer

Environmental responsibility is a deeply-held value among many millennials, who see sustainability and conservation efforts as key to improving society and the world as a whole. This is evident in their support for renewable energy, eco-friendly products, and reduced waste and carbon emissions. Many millennials also push for corporate and governmental accountability in these areas, and seek to effect change through socially responsible investing, volunteering, and advocacy.

Question 11

In a recent issue of AARP The Magazine, a print ad for State Farm Insurance annuities advises readers that "The company has helped you enjoy your time with the kids and it can now help you enjoy your time without them." The ad is most likely targeted toward which generational cohort?

Accepted Answer

The ad mentions enjoying time without kids, indicating that the targeted audience is likely empty nesters or individuals whose children have grown up and moved out. Baby boomers fit this demographic the best.

Question 12

Though definitions are inconsistent, Generation Y, especially its younger members, are frequently associated with

Accepted Answer

Generation Y is commonly referred to as millennials, typically including those born from the early 1980s to the mid-1990s to early 2000s.

Question 13

Generation X

Accepted Answer

The answer of Generation X
...

Question 14

Americans born between 1977 and 1994 are referred to as

Accepted Answer

Americans born between 1977 and 1994 belong to Generation Y, also known as millennials. This generation is characterized as being tech-savvy, diverse, and socially conscious.

Question 15

All of the following statements are true except which?

Accepted Answer

The statement that "Colleges of business have yet to establish sustainability course electives or environmental clubs" is not true. In fact, many colleges of business have established sustainability courses and clubs to promote environmental responsibility and social impact among students.

Question 16

Which of the following currently affects baby boomers, and thus those that market to them, in a significant way?

Accepted Answer

Baby boomers are currently retiring or nearing retirement age, which has significant implications for marketers targeting this demographic. They are focusing on retirement planning, healthcare, and leisure activities.

Question 17

________ is the generational cohort described as self-reliant, supportive of racial and ethnic diversity, better educated than previous generations, and not prone to extravagance.

Accepted Answer

Generation X is known for being self-reliant, valuing diversity, being well-educated, and generally more pragmatic and less extravagant compared to other generations.

Question 18

According to population estimates, ________ have recently surpassed baby boomers as the largest living generation, with 75 million people.

Accepted Answer

According to the statement, millennials have recently surpassed baby boomers as the largest living generation, with 75 million people.

Question 19

For millennials, "positive business" involvement means

Accepted Answer

Millennials want to be part of companies that not only prioritize profits for shareholders but also consider the impact on employees and society. This approach is known as "positive business." Option A is too focused on free market economics and limited regulations, which may not align with the values of positive business. Option C involves resource exploitation, which may conflict with environmental and social sustainability. Option D is too specific and doesn't address the broader concept of positive business. Option E also focuses on a single industry and may not align with a more holistic approach to business.

Question 20

Generation X consumers are

Accepted Answer

Generation X consumers are generally supportive of racial and ethnic diversity. They grew up during a time of increasing social and cultural diversity, so they tend to be more accepting of differences in race, ethnicity, religion, and sexuality.

Quiz 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility