Strategic business units with a low share of high-growth markets that may require large cash injections just to maintain market share are referred to as
A) dogs.
B) cash cows.
C) question marks.
D) stars.
E) hogs.

Question

Quizplus · Accepted Answer

Strategic business units with a low share of high-growth markets are referred to as "question marks" because they require significant investment to increase market share, but their future success is uncertain.

Strategic Business Units with a Low Share of High-Growth Markets