Figure 2-4
-In Figure 2-4, a representation of the BCG business portfolio analysis, SBUs found in quadrant A would be called
A) cash cows.
B) question marks.
C) dogs.
D) hedgehogs.
E) stars.

Question

Figure 2-4
-In Figure 2-4, a representation of the BCG business portfolio analysis, SBUs found in quadrant A would be called
A) cash cows. 
B) question marks. 
C) dogs. 
D) hedgehogs. 
E) stars.

Quizplus · Accepted Answer

In the BCG matrix, SBUs in quadrant A are referred to as "stars," which are characterized by high market growth and high market share.

Figure 2-4 -In Figure 2-4, a Representation of the BCG Business Portfolio