Figure 2-4
-In Figure 2-4, a representation of the BCG business portfolio analysis, SBUs found in quadrant C would be called
A) cash cows.
B) stars.
C) question marks.
D) dogs.
E) hedgehogs.

Name: Figure 2-4 -In Figure 2-4, a representation of the BCG business portfolio analysis, SBUs found in quadrant C would be called A) cash cows. B) stars. C) question marks. D) dogs. E) hedgehogs.
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Question

Figure 2-4
-In Figure 2-4, a representation of the BCG business portfolio analysis, SBUs found in quadrant C would be called
A) cash cows. 
B) stars. 
C) question marks. 
D) dogs. 
E) hedgehogs.

Quizplus · Accepted Answer

SBUs in quadrant C of the BCG business portfolio analysis are called dogs.

Figure 2-4 -In Figure 2-4, a Representation of the BCG Business Portfolio