All of the following form the foundation upon which a firm builds its marketing program during the strategic marketing process except which?
A) research the organization's present and prospective customers
B) determine what business the organization is in
C) assess the organization itself
D) identify trends in the organization's industry
E) analyze the organization's competitors

Question

Quizplus · Accepted Answer

Determining what business the organization is in is more related to defining the organization's mission or purpose, rather than forming the foundation of a marketing program.

All of the Following Form the Foundation Upon Which a Firm