Figure 2-7
-Consider Figure 2-7. A Florida-based flashlight company has been extremely successful due in part to the number of hurricanes in Florida that result in power outages. The firm is thinking of expanding its product offerings to include other emergency supplies such as generators and survival kits (consisting of food bars, a water filtration system, first aid supplies, etc.). Before going ahead with this decision, several factors had to be considered: (1) The firm has a great reputation with its flashlights and does not want to ruin it. (2) Its physical plant could be refitted relatively easily to make small generators, but it would be rather costly. (3) It would have to rely on another firm to manufacture and package the survival kits. (4) Although there are nine named hurricanes forecasted for the upcoming year, no one really can predict what will happen. The projected number of hurricanes would fall in which quadrant(s) of the SWOT analysis grid?
A) A
B) B
C) C
D) D
E) both C and D

Question

Figure 2-7
-Consider Figure 2-7. A Florida-based flashlight company has been extremely successful due in part to the number of hurricanes in Florida that result in power outages. The firm is thinking of expanding its product offerings to include other emergency supplies such as generators and survival kits (consisting of food bars, a water filtration system, first aid supplies, etc.). Before going ahead with this decision, several factors had to be considered: (1) The firm has a great reputation with its flashlights and does not want to ruin it. (2) Its physical plant could be refitted relatively easily to make small generators, but it would be rather costly. (3) It would have to rely on another firm to manufacture and package the survival kits. (4) Although there are nine named hurricanes forecasted for the upcoming year, no one really can predict what will happen. The projected number of hurricanes would fall in which quadrant(s) of the SWOT analysis grid?
A) A 
B) B 
C) C 
D) D 
E) both C and D

Quizplus · Accepted Answer

The projected number of hurricanes would fall in both quadrants C (opportunities) and D (threats) of the SWOT analysis grid. On the one hand, the hurricanes represent an opportunity for the flashlight company to expand its product offerings and increase its sales. On the other hand, the hurricanes also represent a threat to the company's reputation if its new products are not well-received or if they fail to meet customer expectations.

Figure 2-7 -Consider Figure 2-7. a Florida-Based Flashlight Company Has Been Extremely