Which of the following statements about marketing departments is most accurate?
A) The marketing department typically works as an independent unit, mostly interacting with other parts of the business only to direct product promotion.
B) The marketing department should set the firm's objectives, based on its knowledge of the market and environmental forces.
C) The marketing department is only responsible for two of the four Ps.
D) The marketing department is only responsible for market research, supervision of product development, and product promotion.
E) The marketing department must work closely with other departments and employees to help provide the customer-satisfying products.

Question

Quizplus · Accepted Answer

The marketing department must collaborate with other departments to ensure that the products and services meet customer needs and expectations, which involves more than just promotion.

Which of the Following Statements About Marketing Departments Is Most