The Arizona Biltmore in Phoenix is a resort hotel located less than a mile from the Biltmore Fashion Park, a large upscale shopping mall. The hotel wants to promote its proximity to the shopping center as well as its many other amenities to convention-goers from other states. Which of the following marketing actions would most likely help The Arizona Biltmore communicate with potential convention attendees?
A) place an ad in the in-flight magazines of all the major airlines targeting business/first-class fliers
B) send a mass mailing to all local businesses
C) set up information kiosks at several locations within the Biltmore Fashion Park
D) offer free made-to-order breakfasts for guests staying at the hotel on business
E) offer special discount rates to guests coming from the East Coast

Question

Quizplus · Accepted Answer

Placing an ad in in-flight magazines targeting business/first-class fliers would effectively reach convention-goers from other states who are likely to travel by air and have the means to stay at an upscale hotel like The Arizona Biltmore.

The Arizona Biltmore in Phoenix Is a Resort Hotel Located