TUMI brand briefcases are very expensive, high-end briefcases that are generally sold in specialty luggage shops. Which of the following groups of people would be the most likely target market for TUMI briefcases?
A) police officers
B) executives
C) construction workers
D) massage therapists
E) students

Question

Quizplus · Accepted Answer

Executives are the most likely target market for TUMI briefcases as they often require high-quality, professional-looking briefcases for business purposes and can afford the high-end pricing.

TUMI Brand Briefcases Are Very Expensive, High-End Briefcases That Are