A local university offers business courses for a target market of people who currently work and want to take refresher courses for certification in their business field (marketing, accounting, etc.). Which of the following would be the most effective way to communicate with the target market, bearing in mind that communication must be both effective and economical?
A) put announcements on campus bulletin boards
B) distribute promotional materials during classes
C) advertise on national television
D) advertise on local hip-hop radio shows
E) advertise on LinkedIn, social media for professionals

Question

Quizplus · Accepted Answer

Advertising on LinkedIn is effective and economical as it targets professionals who are likely to be interested in business courses for certification.

A Local University Offers Business Courses for a Target Market