With a nonroutine venture, the initial innovation will maintain the company's competitive advantage without new technology.

Question

Quizplus · Accepted Answer

For a nonroutine venture, relying solely on the initial innovation without adapting or incorporating new technologies over time typically results in losing competitive advantage as competitors innovate or market conditions change. Continuous innovation and adaptation are necessary to maintain a competitive edge.

With a Nonroutine Venture, the Initial Innovation Will Maintain the Company's