The build-measure-learn feedback loop begins with identifying which hypotheses to test and ends with requiring the entrepreneur to take a look at the results and determine whether a pivot is required.

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The build-measure-learn feedback loop is a core component of the Lean Startup methodology, where the process starts with building a minimum viable product (MVP) based on initial hypotheses, measuring how customers use it, learning from the results, and then deciding whether to persevere in the same direction or pivot to a new strategy based on what was learned.

The Build-Measure-Learn Feedback Loop Begins with Identifying Which Hypotheses to Test