Fisher and Ury champion the ________ negotiation approach to negotiation because it emphasizes win / win solutions while protecting yourself against those who would take advantage of your forthrightness.

Question

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Fisher and Ury are known for advocating the "principled" negotiation approach, as outlined in their book "Getting to Yes." This method focuses on merits rather than positions, aiming for mutual gains and outcomes that benefit all parties involved.

Fisher and Ury Champion the ________ Negotiation Approach to Negotiation