Real estate market research is an important process used by analysts to facilitate a better understanding of a property's future profit potential. All of the following statements regarding market research are true EXCEPT:
A) Real estate market research should always be flexible since the research depends directly on the problem at hand.
B) Market research consists of a series of facts that fails to consider the role of investor behavior in the decision-making process.
C) Most important data for a given market study often is not publicly available.
D) Market research should focus specifically on market segments for the property involved, rather than on the aggregate real estate market.

Question

Quizplus · Accepted Answer

Market research takes into account various factors including the behavior of investors, so statement B is not true. The other statements are true.

Real Estate Market Research Is an Important Process Used by Analysts