A tool used by real estate analysts to relate a consumer's activities, interests, opinions, and values to a consumer's demographics is referred to as:
A) geographical information systems (GIS)
B) psychographics
C) survey research
D) census mapping

Question

Quizplus · Accepted Answer

Psychographics is a tool used by real estate analysts to relate a consumer's activities, interests, opinions, and values to a consumer's demographics. Geographic information systems (GIS) and census mapping focus more on geographic and demographic data, while survey research is a method of collecting data rather than a tool for analyzing it. Therefore, option B is the correct answer.

A Tool Used by Real Estate Analysts to Relate a Consumer's