A developer of a new planned unit development (PUD) has gathered the following market information for University City. The developer estimates that there will be 1,500 home (all types) sales in University City over the next year. If an analysis of demographic information has revealed that the core market share for the PUD project within the community is 14.0%, what is the total market segment potential for this project?
A) 42 units
B) 105 units
C) 210 units
D) 1290 units

Question

Quizplus · Accepted Answer

The total market segment potential for this project is calculated by taking the estimated total home sales in University City (1,500) and multiplying it by the core market share percentage for the PUD project (14.0%). This calculation is 1,500 * 0.14 = 210 units.

A Developer of a New Planned Unit Development (PUD) Has