When you are evaluating the prospects for a project that is new in your setting and therefore has no actual relevant market performance data, it is most helpful to use which of the following techniques as the basis for your analysis?
A) Analogy
B) Fabrication
C) Cooperation
D) Recommendation

Question

Quizplus · Accepted Answer

When there is no actual relevant market performance data, it is best to use Analogy as the basis for analysis. Analogy involves using data from a similar existing product or service to estimate the potential market performance of the new project. This technique helps to provide a rough estimate of the project's feasibility, target audience, and potential revenue. Fabrication, cooperation, and recommendation are not suitable techniques for analysis in this scenario.

When You Are Evaluating the Prospects for a Project That