Employee Dave Myers discovered that one of W. L. Gore products used for push-pull cables could be used to coat guitar strings for more comfortable strumming. W. L. Gore launched the guitar strings under the brand ELIXIR Strings, and they have become the forerunner in the acoustic guitar string market. This exemplifies which organizational force for change?
A) organizational restructuring
B) management changes
C) customers changing preferences
D) intrapreneurship

Question

Quizplus · Accepted Answer

Dave Myers' discovery and subsequent product launch within W. L. Gore represent intrapreneurship, where an employee innovates and creates new products or services within the company, leading to new business ventures or product lines.

Employee Dave Myers Discovered That One of W